Skip to main content

Applies to: Agencies building their own client pipeline

How do I find prospects and get clients for my agency?

Several methods work together, and they all feed Visitor ID, because more website visitors means more leads. You pay for leads one way or another, with time or with money.

  1. Post valuable content on your social accounts. Networks show content to people interested in it, not just your followers, so free reach is like ad money you did not spend.
  2. Help people publicly in Facebook groups and subreddits. If someone asks for a website, build one with the AI and post the link; others who see it may message you. Do not make every post an ad. Reddit is very sensitive to self promotion and AI-sounding writing, so have the AI write with the humanizer skill to avoid the signs of AI writing.
  3. Create lead magnets: a low risk trade of contact details for something valuable, such as a PDF guide showing you understand your niche's real problem (for example how personal injury attorneys preserve case value when clients skip medical treatment) and that you are the solution.
  4. Use third party lead services such as Apify, Apollo and Phantom Buster through MCP.
  5. Network locally, and save your AI agent's phone number in your phone so you can demo it live.
  6. Do AEO (answer engine optimization).
  7. Use the email agents to email everyone you collect from forms, lead magnets and trials.
  8. Run outbound calling campaigns, and paid ads if you prefer to pay with money instead of time. Meta ads are the first choice for scale and speed; for local services such as HVAC, Google Ads is strongest.

Another approach is to find businesses already running ads that follow up on leads slowly, and offer a simple speed to lead automation, such as texting a new lead within the same minute and having the AI respond instead of waiting for the next business day.

If you get many ad clicks but no form submissions, the ad may not match the page, or the page itself may be the problem. Try a Facebook lead form, which skips your website, to see whether the page was the issue.